9 Benefits of Direct Mail Marketing Direct mail marketing entails sending offers by mail to potential and current customers. It includes a brochure, sales letter, prepaid envelope and order form. Small firms also advertise in direct mail magazines to cut costs. Below are 9 benefits of direct mail marketing. Direct mail marketing is specially targeted. A business can get consumer mailing lists from a supplier. For example, a shampoo store owner can get lists of people who purchase shampoo or hair products. The vendor can then send promotions to customers. Direct mail promotion is highly measurable. A company can measure the results of one or more campaigns. Some firms send customers discount coupons. The customers use the coupons when they get products from the company. To gauge the outcome of the campaign, the firm will count the coupons used. They also can monitor the responses of consumers using the coupons.
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You can personalize direct mail advertising. Using computer programs, companies are able to address customers by name in the mails. So, the message on the sales letter is addressed to a particular individual. This can easily influence the recipient to buy a company’s products.
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Direct mail marketing is effective. Using desktop programs, companies can create eye-catching promotional material like brochures. Copies are printed from the original brochure to be sent to prospective and existing clients. In addition, a firm can mail out a few direct mails to test their campaign. The company can increase the mail pieces when the first mailing is successful. Direct mail promotion offers flexibility. There is a variety of formats for postcards, brochures, catalogs and magazines. A company can use postcards as marketing tools so it can save on costs. Firms can also include samples of products in their mailings. An businessperson may include as much information as he/she wishes in a direct mail. This will depend on the amount of cash they want to spend as well. The good thing about mail is that it’s tangible. Direct mail campaigns are aimed at existing and potential clients. They’re able to see the physical mail and read it. Customers are likely to trust mail’s content as they’re able to touch it. Many people are familiar with postal service. Many consumers may not trust emails but are open to receiving direct mail. Thus, it’s not difficult to convince people through direct mail. Developing and running a direct mail marketing campaign is easy. You can design direct mails using widely available publishing programs. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists. Direct mail is perfect for other promotional efforts. Mailed content can help you build and support your brand. Choose a direct mail marketing company today to help you carry out direct mail advertising.